The amount of time you spend on social media and your return on investment are directly related. According to a study by Social Media Examiner, companies that spend six hours or more per week reap greater benefits than those that devote less time. A social media campaign requires less time than you might think, but a well-developed strategy is vital to success. Here are some tips for maximizing your social media marketing time:
The first step in successful social media marketing is tracking your time. Use time-tracking software or a spreadsheet to track how much time you spend each week on your business’s social media accounts. Then, set reasonable expectations with stakeholders and set goals and timelines for your social media campaigns. Ideally, you should be able to spend between one and two hours on each social network each week.
Creating unique content that draws readers’ attention is essential for successful social media marketing. It also makes sense to create a calendar for your posts. A content calendar will help you stay organized and free up your time to plan more strategic social media marketing. Try using a scheduling tool, such as Postradamus, to automate all of your social media posts. It will also save you time that would otherwise be dedicated to other projects.
When you plan how much time to spend on social media, remember that it is not easy to get overwhelmed. Social media is an essential marketing tool, but it also takes time. It takes several months to build a large social media following. So, make sure to schedule time to rest and recharge, which will allow you to focus on your social media marketing efforts more effectively. But remember that social media requires time and energy, so don’t underestimate it.